Design For Living

Several years back, Stadtlanders Pharmacy hired us to produce these murals for a retail outlet they had opened in New York City on 8th Avenue in Chelsea.  Stadtlanders pharmacies focus on providing care to patients with chronic medical conditons such as HIV/AIDS, rheumatoid arthritis, psoriasis, hepatitis, etc.

With that focus, they are a care provider that specializes in managing conditions so that patients can reduce the impact of their medical condition and focus more on living life.

I think the inclusion of murals at this store, along with the rest of the design which is warm and contemporary, really helps to communicate their message.

These days, most pharmacies are fairly impersonal places at the back of large consumer drugstore chains such as Rite-Aid or Duane Reade.

The murals we created help to make Stadtlanders a place that is noticably different - a place that shows it cares about the health of the people who pass through its doors, and a place that suggests our individual health can be affected by the bigger picture - society at large, and the communities we live in.

While I certainly can't comment about Stadtlanders business as a whole, I definitely applaud the integration of design into Stadtlanders mission as exemplified at this store, and only wish the whole healthcare industry could see that design can help make an increasingly profit driven and impersonal business into an industry that is, once again, about people first.

The inclusion of art suggests the kind of outside factors that can influence our day to day wellness!